Charged with rejuvenating the brand narrative for SIX5SIX during their exciting collaboration with the Lucknow Super Giants, our mandate was to engage in meticulous strategic planning, precise art direction, and effective coordination in execution.
The objective was to craft a hybrid marketing strategy that interweaves authentic founder narratives with exceptional production quality. The goal was to reveal the behind-the-scenes intricacies of sportswear creation, spotlighting the often-overlooked elements of the process.
By sharing the stories of the founders, the detailed journey of jersey creation, and the emotional resonance of sports apparel, the campaign aimed to showcase both the highs and the lows of the creative process.
This approach was designed to forge genuine connections by involving the audience in the journey, making them feel a part of the brand's story and the passion that drives it.
High-value production elements were seamlessly integrated into the content, ensuring that each piece was not only engaging but also retained the genuine essence of the founders' stories. The goal was to produce content that is both memorable and shareable, enhancing the pride and connection our audience feels towards the brand.
Check out some of the outcomes below!
Partnership Announcement
The LSGxSix5Six Story
Merchandise Drop
Customisation
Product Showcase
The Players
Partnership Rewind
We developed a series of content pieces that delve into the founders' journey, presenting their raw, unfiltered entrepreneurial experiences. This approach aimed to humanise the brand, making its mission and values resonate deeply with the audience, thereby fostering a sense of personal connection and inspiration.
This strategic approach leveraged during the Lucknow Super Giants x SIX5SIX collaboration highlighted the potential of combining authentic storytelling with high-quality production to create a distinctive brand identity that is relatable, aspirational, and deeply rooted in authenticity.