For Blaide.Live's Indian Independent Showcase at the Adelaide Fringe Festival, we crafted a vibrant visual identity inspired by traditional Indian truck art.
This energetic and colourful design perfectly captures the spirit of the event, which featured an eclectic mix of artists including Ritviz, Nush Lewis, Karan Singh Magic, and Nishant Suri.
Manish Chandnani
Founder
A lot of effort goes into making each show look spectacular. The अब•normal Studio Team though, makes it look like a cakewalk!
01
VISUAL IDENTITY
Using solid colours of orange and pink. This font style reflects the playful and vibrant essence of Indian truck art, tying in with the event's celebration of independent and creative expressions.
Our approach was to infuse the promotional materials with bold, bright colors and intricate patterns that reflect the dynamic and diverse nature of Indian culture, resonating with both the artists' styles and the festival's creative ethos. This design not only served as a visual feast but also effectively communicated the festival's focus on celebrating independent Indian talent, creating a memorable and immersive experience for attendees
02
We crafted a range of print ads, flyers, and hoardings for the Indian Independent Showcase.
Each piece featured our signature Indian truck art-inspired design, specifically designed to catch the eye and draw attention, ensuring high visibility and engagement in various public spaces.
03
SOCIAL MEDIA
We also designed a series of social media posts and story adaptations to promote the Indian Independent Showcase.
These visuals carried the same vibrant Indian truck art-inspired style, ensuring a cohesive and engaging online presence that captured the essence of the event and attracted attention across platforms.
Posts
