As designers, we often talk about 'breaking the mould' - but how
often do we really get the opportunity to do so?
At our studio, we had the pleasure of creating a Culture Report for Kommune, a project that was not just about shattering norms, but also about constructing a world where inclusivity thrives.
This culture report merges insightful data with innovative design elements
to uncover and articulate the complex behaviours, values, and cultural dynamics of this generation. By integrating visual storytelling with rigorous analysis, we provide a nuanced understanding of Gen Z's diverse identities and their impact on society.
The report aims to serve as a valuable resource for anyone looking to understand or engage with this vibrant and influential demographic.
01
'SPILLING THE TEA' WITH KOMMUNE
This project was born from an understanding that inclusivity blossoms only when westep outside the restrictive boundaries of societal norms.
Our mission was clear : create a space where every type of colour, texture, and formfinds its voice—a portrayal of the effervescent, fluid, and inquisitive Gen Z psyche.
02
OUR DESIGN ETHOS
We've crafted this document to serve as a guide through the ever-changing,
vibrant landscape of Gen Z. It merges insightful data with innovative design to delve
into a generation that champions inclusivity by breaking down traditional norms
and conventions.
Our approach creates a platform where diverse colors, textures, and forms come alive, offering a visual narrative of Gen Z's questioning spirit and fluid identity. This isn't just another study; it's a dynamic exploration designed to resonate deeply, showing that to truly understand Gen Z, one must view the world through their transformative lens.
The Culture Map!
With this Culture Map , we visualized the complex interconnections of Gen Z's life experiences through an imaginative design.
The map features cassette tapes representing various themes such as Family, Work, Friendships, and more, each connected by vibrant lines that depict the intricate relationships between different aspects of their lives.
This approach offers a unique perspective on
how these themes interact and impact Gen Z, highlighting the dynamic and diverse nature of their experiences.
Our design aims to encapsulate the vibrancy and fluidity of Gen Z's cultural landscape, making it both informative and visually engaging.
Go through some of our favourite pages from the report!
Designing this report and helping Kommune ‘Spill the Tea” was a journey of discovery, a celebration of diversity, and an opportunity to translate the unique mind of Gen Z onto a visual plane.
At अबnormal, we thrive on the challenge of shattering norms and embracing a design ethos that reverberates with the dynamism and vibrancy of the world we live in. We feel privileged to have been a part of this journey and continue to push the boundaries of design to promote inclusivity
and diversity in everything we create.