A cloud kitchen based in Hyderabad, Mezze specialises in Mediterranean cuisine with their customisable rice bowls and wraps that combine convenience with health-conscious dining.
We had the opportunity to develop their brand identity, enhancing the fresh and vibrant appeal of Mediterranean cuisine through every element of their branding.
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VISUAL IDENTITY
For Mezze, we took on the comprehensive task of creating a brand identity that truly resonates with the values and aesthetic of Mediterranean life.
This included designing a versatile logo that combines modern elegance with a nod to culinary freshness and natural origins.
MOODBOARD
Drawing from our moodboard, which captures the essence of Mediterranean life,
we crafted a colour palette for Mezze featuring rich terracotta, vibrant olive green,
sunny yellow, and soothing off-white.
These colours enhance Mezze's visual identity, reflecting the brand's culinary spirit and
the communal joy of Mediterranean meals. This integration showcases our ability
to translate creative inspiration into a cohesive and impactful brand aesthetic.
COLOURS
LOGO
The Mezze logo is an emblem of the brand's core identity, truly Mediterranean at heart.
It is a visual narrative that merges the rich legacy of Mediterranean culture with a modern design ethos, encapsulating both the warmth of tradition and the freshness of contemporary cuisine.
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Logomark
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Logo + Byline
We created the Mezze logo to embody both elegance and approachability, using custom
typography that reflects the fluidity of the Mediterranean Sea and the organic shapes found in
the region. The stylized leaf symbol at the heart of the logo emphasises the fresh ingredients vital
to Mediterranean cuisine, representing growth and natural origins.
Our design offers versatility through several logo variations, each crafted to maintain the brand's integrity while providing flexibility for different applications. This design strategy highlights
Mezze's philosophy of celebrating simplicity and quality in every dish.
VISUALISATIONS OF THE BRAND
The visual identity we crafted for Mezze goes beyond mere aesthetics; it's an invitation
to a sensory journey through the Mediterranean's rich heritage. With its sophisticated
and authentic design, it mirrors the evolving nature of the culture it represents.
This identity not only serves as a hallmark of the brand but also sets the stage for a
culinary adventure, where every interaction promises a taste of the Mediterranean’s vibrant and soulful flavours.
