In 2022, our team took on the creative challenge of designing the logo and kit for the Mumbai Khiladis Kho Kho team, founded by the dynamic trio of Badshah, Punit Balan, and Janhavi Dhariwal Balan. Now known as PBG Mumbai Khiladis, the team competes in the Ultimate Kho Kho League, marking kho kho's rise as a competitive sport in India.
We infused our designs with the vibrant spirit of Mumbai, using bold colours and energetic motifs that reflect the team's robust competitive spirit and the city's dynamic vibe. This branding not only resonated with fans but also proudly symbolises the team's ambitions and identity on both local and national stages.
Hear from
Badshah himself!
01
VISUAL IDENTITY
The logo we created for the Mumbai Khiladis features a clenched fist that symbolises strength, unity, and the team's fighting spirit - Which quickly became the heart of the team's identity, perfectly capturing their grit and competitive edge. The fist, conveys a sense of motion and energy, reflecting the fast-paced and strategic nature of Kho Kho.
.png)
We aimed for a logo that doesn't just stand out but truly connects with the team and their fans, embodying the resilience and teamwork at the core of the Mumbai Khiladis. Now, this fist isn't just a symbol; it's a source of inspiration and pride for the team, rallying them on and off the field.
02
SPORTS KIT DESIGN
For the Mumbai Khiladis, we designed a comprehensive sports kit that includes sweatshirts, tracksuits, practice jerseys, home and away jerseys, and polo t-shirts. Each piece was crafted with the team's dynamic spirit in mind, featuring the bold colours and iconic clenched fist logo that embody their fierce competitive nature.
We focused on creating a cohesive look across all items, ensuring that the players feel unified and powerful whether they're practicing, competing, or representing the team off the field.
Logo & Jersey Reveal
Sweatshirt
Practice Jersey
Home Jersey
Away Jersey
Tracksuit