We teamed up with Under The Radar to craft all the promotional content
for Ritviz & Nucleya's vibrant collaborative album, 'Baaraat.'
Dive in below to explore everything we did to bring this dynamic project to life!
For the release of Ritviz and Nucleya's collaborative album "Baaraat," we created a series of Instagram Reels for the tracks Sathi, Ari Ari, and Roz.
These Reels played a significant role in driving engagement and bringing the unique sounds
of the album to a wider audience.
Ritviz x Nucleya - Ari Ari Promo
Ritviz x Nucleya - Roz Promo
A first-of-its-kind 'nationwide album launch party' for the release of "Baaraat," which was streamed from antiSocial in Mumbai. Our involvement spanned creating all the event paraphernalia, including customized invites, custom glass covers, and thematic decor that transformed the venue into a festive 'Baaraat' scene, emulating the vibrancy of an Indian wedding procession.
This immersive experience not only celebrated the album's release but also set a new standard for how music launches can create a shared moment of cultural festivity across the country, engaging fans and creating a memorable launch event.
Check out some of the outcomes below!
Event Re-cap
Event Invite
Billboards
Event Invite
Here's a recap of everything we did
Check It Out!
