Dive into our behind-the-scenes video for a peek at the creative process behind the "Mimmi" project!

Team अब•normal, Thank you so much for all of the hard work you guys put into this. Our show looks absolutely stunning and you guys
have totally killed it!

Rahul Sinha

Founder,

THE ALBUM

Album Cover - Mimmi

As Ritviz poured his heart into 'Mimmi,' an album dedicated to his greatest inspiration, his mom, we were entrusted with creating its visual identity.

With immense love and care, we crafted a cover that captured the album's essence. Furthermore, we also meticulously produced all the official lyric videos, allowing the audience to dive deep into the emotions behind each song.

Official Lyric Videos - Mimmi

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02:58

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MIMMI - Mimmi [Official Lyric Video]

02:23

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MIMMI - Mehfooz [Official Lyric Video]

03:14

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MIMMI - Aaj Na [Official Lyric Video]

02:18

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MIMMI - Pukaar [Official Lyric Video]

THE TOUR

We designed this poster to reflect the spirit
of the Mimmi Album - combining nostalgic elements with a modern aesthetic while
keeping with pre established tour identity we created for Ritviz.

This poster serves as an invitation to an unforgettable musical journey, capturing the essence of both the artist and the
live experience.

Mimmi Tour Poster

Mimmi Tour Poster - With Dates

We extended the poster design on to Ritviz's Official Website as well!

This integration ensures
a seamless user experience from initial interest to final ticket purchase, enhancing fan interaction and accessibility to Ritviz's live performances.

Ritviz's Official Website - Mimmi Version

We crafted an announcement video for Ritviz's "Mimmi" Tour, teaming up
with incredible artists to uniquely reveal each tour city.

Check it out below!

Tour Announcement Video | Concept & Editing: अब•normal Studio | Videography: Rishik Raj

Billboards - Jaipur Show, 18th December 2022

THE ARENA

The most significant phase of our collaboration was promoting the Mimmi album through a 12-city tour across India.

Our mission? To create an unforgettable concert experience that resonated with fans in every city.

And we had our work cut
out for us!

The Mimmi Album Launch Tour was designed with the vision to give fans in every city, the same
audio-visual experience.

This travelling arena was custom-built for the tour and seamlessly moved from one city to another,
the first concert experience of its kind, in India.

For the 12-city Mimmi Tour, we transformed each venue into a visually captivating experience, designing 20ft scrim panels and way-finding signs that immersed fans into Ritviz’s vibrant universe, in collaboration with Santanu Hazarika.

Our comprehensive suite of marketing collateral—from posters to merchandise—captured the essence of the tour, enticing audiences across cities and leaving them with an unforgettable experience that truly echoed the spirit of the Mimmi Tour.

Let's Dive in!

Mimmi Tour, Arena Map - Jio World Garden, Mumbai

Here's what the artworks we created looked
like in the arena - 20ft tall!!

We also crafted the dynamic visuals displayed on the screens during Ritviz's performances!

We're incredibly proud
of the intro we created for
Ritviz—check it out!

Ritviz Intro Video - LIVE from Jio World Garden, Mumbai

No tour is complete without MERCH!

Check out some of the best-selling designs we created for the
Mimmi album as well as for Ritviz’s hit singles!
AVAILABLE FOR PURCHASE SOON

Ritviz Udd Gaye | अब•normal Design Studio

WELCOME TO THE
MIMMI ALBUM LAUNCH TOUR!

Mimmi Tour Recap - Shot & Edited by Fleck Media

We were thrilled to collaborate on the "Mimmi" project with Ritviz, an experience that was as exhilarating as it was creatively fulfilling. This project not only allowed us to push our creative boundaries but also to connect with an amazing array of artists.

It has been truly rewarding to see our work come to life and resonate so strongly with audiences, making it an unforgettable part of our journey!