![Sticker_5.png](https://static.wixstatic.com/media/5ec597_fb16039d852147388cb3edae35ce6c2d~mv2.png/v1/fill/w_380,h_285,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_fb16039d852147388cb3edae35ce6c2d~mv2.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_58de4347fb404f09835e1c27446604aa~mv2.png/v1/crop/x_0,y_486,w_2250,h_1278/fill/w_354,h_201,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/LogosTM-03.png)
![Sticker_3.png](https://static.wixstatic.com/media/5ec597_0cd626a3643642b29d6576c120bd960d~mv2.png/v1/fill/w_661,h_496,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_0cd626a3643642b29d6576c120bd960d~mv2.png)
![](https://static.wixstatic.com/media/5ec597_a9e378eba2d445aabfa88885edb72e45f001.jpg/v1/fill/w_189,h_106,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_a9e378eba2d445aabfa88885edb72e45f001.jpg)
We crafted a vibrant visual identity for The Bowlive Theory, bringing
a fresh and fun look to every aspect of their branding. Our design
blends modern elements with playful touches, creating an engaging and cohesive experience across all customer touchpoints.
This comprehensive approach not only enhances the brand’s appeal but also connects deeply with its audience, ensuring each interaction
is memorable and enjoyable.
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_66fa1f75b5d745ed82fea4791b26e648~mv2.png/v1/crop/x_385,y_426,w_1449,h_1449/fill/w_71,h_71,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_66fa1f75b5d745ed82fea4791b26e648~mv2.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_66fa1f75b5d745ed82fea4791b26e648~mv2.png/v1/crop/x_385,y_426,w_1449,h_1449/fill/w_71,h_71,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_66fa1f75b5d745ed82fea4791b26e648~mv2.png)
![Pattern 12 .png](https://static.wixstatic.com/media/5ec597_60be9bd186f0467189b8bacda7cb9c30~mv2.png/v1/fill/w_980,h_1058,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_60be9bd186f0467189b8bacda7cb9c30~mv2.png)
![](https://static.wixstatic.com/media/5ec597_1de042191d294d81a7a7e4c1c43c1f49~mv2.jpg/v1/fill/w_225,h_337,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_1de042191d294d81a7a7e4c1c43c1f49~mv2.jpg)
Mudit Gogia
Co - Founder
![Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_7bfe1db991c44e32ac1ec77a6b23cc0d~mv2.png/v1/crop/x_123,y_107,w_1588,h_1354/fill/w_72,h_61,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled_Artwork%2024.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_cb2eef223987416dbc4077adb5a69ae6~mv2.png/v1/crop/x_0,y_636,w_2250,h_1000/fill/w_77,h_34,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/LogosTM-01.png)
01
VISUAL IDENTITY
Logo
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_58de4347fb404f09835e1c27446604aa~mv2.png/v1/crop/x_190,y_472,w_2060,h_1216/fill/w_249,h_147,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_58de4347fb404f09835e1c27446604aa~mv2.png)
For The Bowlive Theory, we created a logo that screams
"Life's Better in a Bowl," capturing the joy of simplicity. It's all about making meals a blast with a fun, bold design that feels inviting and warm, just like their approach to food.
Logo
Variations
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_98f2413f7b384923b791a75f7c5b9c89~mv2.jpg/v1/crop/x_5,y_11,w_426,h_423/fill/w_155,h_154,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202024-05-05%20at%2011_22_edited_jp.jpg)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_98f2413f7b384923b791a75f7c5b9c89~mv2.jpg/v1/crop/x_456,y_5,w_428,h_426/fill/w_156,h_155,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202024-05-05%20at%2011_22_edited_jp.jpg)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_98f2413f7b384923b791a75f7c5b9c89~mv2.jpg/v1/crop/x_906,y_3,w_428,h_423/fill/w_156,h_154,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202024-05-05%20at%2011_22_edited_jp.jpg)
Logo
Symbol
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_66fa1f75b5d745ed82fea4791b26e648~mv2.png/v1/crop/x_385,y_426,w_1449,h_1449/fill/w_122,h_122,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_66fa1f75b5d745ed82fea4791b26e648~mv2.png)
The symbol for The Bowlive Theory is all about layers of flavor and experience, represented by three neat semi-circles. Bright and bold, it's a nod to their commitment to modern, quality dining but keeps things light and fun.
02
WEBSITE
We designed a vibrant and user-friendly website for The Bowlive Theory, infused with bold colors and playful graphics that embody the brand's lively spirit. The website offers intuitive navigation, allowing visitors to easily explore the menu, read testimonials, and discover the unique story behind the brand. Each section of the site is crafted to engage users, making it simple to order online or connect with the Bowlive Theory team.
The website acts as a seamless extension of their dining experience, inviting every visitor to explore and enjoy what The Bowlive Theory has to offer.
![](https://static.wixstatic.com/media/5ec597_aa4599729b7843b79dbf04c6d6a120a8f000.jpg/v1/fill/w_506,h_337,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_aa4599729b7843b79dbf04c6d6a120a8f000.jpg)
03
SOCIAL MEDIA
We've been creating and curating engaging content for The Bowlive Theory's social media, designed to capture attention and foster interaction.
Each post, story & reel aims to highlight the brand's promise. Our approach is to not only showcase their offerings but also build a community around the brand, making Bowlive Theory's social media channels a key part of their customer engagement strategy.
![](https://static.wixstatic.com/media/5ec597_5e19fddec0c24ff69bd743560b134ba7f000.jpg/v1/fill/w_167,h_296,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_5e19fddec0c24ff69bd743560b134ba7f000.jpg)
Reels
![](https://static.wixstatic.com/media/5ec597_497db02ece4048d79e14e2264e9efd12f002.jpg/v1/fill/w_167,h_296,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_497db02ece4048d79e14e2264e9efd12f002.jpg)
Gifs
![](https://static.wixstatic.com/media/5ec597_cb93a69652084d8abdea46422308b672f000.jpg/v1/fill/w_190,h_338,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_cb93a69652084d8abdea46422308b672f000.jpg)
![](https://static.wixstatic.com/media/5ec597_d635934155c04089b4fa6fbd1218d76df000.jpg/v1/fill/w_190,h_338,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_d635934155c04089b4fa6fbd1218d76df000.jpg)
![](https://static.wixstatic.com/media/5ec597_2073b5d7e79843bf9f799f799300447ef000.jpg/v1/fill/w_190,h_338,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_2073b5d7e79843bf9f799f799300447ef000.jpg)
Posts
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_800ef421a6474e8da3172aca0702402f~mv2.png/v1/crop/x_1107,y_69,w_1432,h_1255/fill/w_200,h_175,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/TBT.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_9e7bf132dadc422481b3789273675fa4~mv2.png/v1/crop/x_0,y_202,w_1080,h_945/fill/w_200,h_175,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Flyer%20Post.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_cf7498f292b54231b34bc032de3f7416~mv2.png/v1/crop/x_0,y_187,w_1080,h_945/fill/w_200,h_175,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Billboard.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_800ef421a6474e8da3172aca0702402f~mv2.png/v1/crop/x_100,y_961,w_811,h_708/fill/w_200,h_175,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/TBT.png)
BTS with
Team
Bowlive
![](https://static.wixstatic.com/media/5ec597_c037a70ce00e488c803edee6d72cf65df000.jpg/v1/fill/w_167,h_296,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_c037a70ce00e488c803edee6d72cf65df000.jpg)
![](https://static.wixstatic.com/media/5ec597_fb5e39e2aed14f6cb48a18959e149d66~mv2.jpeg/v1/fill/w_183,h_296,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_fb5e39e2aed14f6cb48a18959e149d66~mv2.jpeg)
![Pattern 5.png](https://static.wixstatic.com/media/5ec597_ccedf175bd0645daaf775b36bbd2253a~mv2.png/v1/fill/w_980,h_950,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_ccedf175bd0645daaf775b36bbd2253a~mv2.png)
04
ART DIRECTION, STYLING
& PHOTOGRAPHY
We art directed and styled each image for this shoot with bold, contrasting backgrounds and props to highlight the unique textures and colours of the dishes.
Our goal was to capture the brand’s playful and modern aesthetic, making each dish pop visually while telling a story of culinary creativity.
![](https://static.wixstatic.com/media/5ec597_6380da71b83d46d0ab9f35510759da64~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_6380da71b83d46d0ab9f35510759da64~mv2.png)
![](https://static.wixstatic.com/media/5ec597_c62cb35b589540b1b6e6aaffb01b9ad4~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_c62cb35b589540b1b6e6aaffb01b9ad4~mv2.png)
![](https://static.wixstatic.com/media/5ec597_1d798b56aa3c431fba37e8e0b26f4d47~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_1d798b56aa3c431fba37e8e0b26f4d47~mv2.png)
![](https://static.wixstatic.com/media/5ec597_c6bfccb551104e438ce49a505269cdf5~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_c6bfccb551104e438ce49a505269cdf5~mv2.png)
![](https://static.wixstatic.com/media/5ec597_4d497ff01a4e4efe938014aa12c81d8e~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_4d497ff01a4e4efe938014aa12c81d8e~mv2.png)
![](https://static.wixstatic.com/media/5ec597_58c6dd57363c47298d65ad826e828385~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_58c6dd57363c47298d65ad826e828385~mv2.png)
![](https://static.wixstatic.com/media/5ec597_84ed79d149344c04b70b0e0b85c78da2~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_84ed79d149344c04b70b0e0b85c78da2~mv2.png)
![](https://static.wixstatic.com/media/5ec597_0d739092060a474a840e03a9ea9a291f~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_0d739092060a474a840e03a9ea9a291f~mv2.png)
![](https://static.wixstatic.com/media/5ec597_f571edccee7044d98d6194b05057de68~mv2.png/v1/fill/w_980,h_1225,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_f571edccee7044d98d6194b05057de68~mv2.png)
![Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_7bfe1db991c44e32ac1ec77a6b23cc0d~mv2.png/v1/crop/x_123,y_107,w_1588,h_1354/fill/w_66,h_56,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Untitled_Artwork%2024.png)
Peek into what went on behind the scenes for this shoot!
![](https://static.wixstatic.com/media/5ec597_03e3e9b8ad3f41a18fd23aebee287645f001.jpg/v1/fill/w_229,h_407,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_03e3e9b8ad3f41a18fd23aebee287645f001.jpg)
![Pattern 1.png](https://static.wixstatic.com/media/5ec597_4ee90556bde6497d88439797a3f77c21~mv2.png/v1/fill/w_980,h_860,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/5ec597_4ee90556bde6497d88439797a3f77c21~mv2.png)
04
We also designed a variety of print materials for The Bowlive Theory, including posters, stickers, business cards, and flyers. Each piece features bold, eye-catching designs that carry the brand's vibrant and playful aesthetic.
Using a consistent colour palette and graphic elements create a visually cohesive experience
for customers, making every touchpoint with The Bowlive Theory memorable and engaging.
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_8965b114533a48ed8b15ffff43053e97~mv2.png/v1/crop/x_0,y_209,w_1080,h_902/fill/w_206,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Delivery%20Packet.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_d265b175241c455a929302d5498669cf~mv2.png/v1/crop/x_306,y_0,w_2388,h_2000/fill/w_205,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/MockUp.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_6b64825df5414029b569dc30abc1dfb1~mv2.png/v1/crop/x_0,y_209,w_1080,h_902/fill/w_206,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Delivery.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_fed21ae5603d47608472321b1483b512~mv2.png/v1/crop/x_183,y_0,w_2635,h_2200/fill/w_206,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Menu%203.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_0cd626a3643642b29d6576c120bd960d~mv2.png/v1/crop/x_203,y_0,w_3593,h_3000/fill/w_206,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Sticker_3.png)
![The Bowlive Theory Branding | Abnormal Design Studio](https://static.wixstatic.com/media/5ec597_acbe63f5a3da461faa85c25d70533f36~mv2.png/v1/crop/x_495,y_201,w_1943,h_1646/fill/w_203,h_172,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/BusinessCardMockup.png)